Here's a dark little secret: for many lawyers, websites are not working as a marketing tool. While everyone agrees that the Internet will dominate the future, today belongs firmly to the yellow pages, television, and billboards.

Why have so many lawyers found the Internet to be a dismal and expensive failure? First and foremost because most consumers use the yellow pages and not the Net to hire a lawyer. Second because consumers who do venture out on the Internet often find their Net searches unwieldy and awkward, yielding lots of dross and very little gold. Third because once a consumer finally finds a lawyer's web page, it often proves to be boring or frustrating or both. Fourth and finally, most web pages, even good ones, don't engage the consumer's interest long enough to create an incipient "relationship," the kind that leads to a letter of engagement.

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Frankenfeld Associates Interactive
P.O. Box 8194, Rapid City, SD 57709
(800) 888-1613
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